Looking to buy a diamond? Our complete guide has you covered. Learn about the 4 Cs of diamond quality and get tips on choosing the perfect diamond for your unique style and budget. As a leading jewelry company, we offer expert insights to help you make an informed decision. Discover the fascinating world of diamonds with us and find the perfect diamond for your needs. Shop with confidence knowing you have the knowledge to choose the best diamond for you.

A complete guide on diamonds and the 4 C's

Discover everything you need to know about diamonds with our comprehensive guide. As a leading jewellery company, we'll equip you with expert knowledge on the 4 Cs of diamond quality and offer tips on choosing the perfect diamond for your unique style and budget.

The 4 C's

Learn about the essential 4 Cs of diamond quality - Colour, Cut, Clarity and Carat - with our expert guide. As a premier jewellery company, we'll provide you with valuable insights on how to evaluate each of these factors to make an informed decision when purchasing a diamond.


The presence or absence of color in a diamond can significantly affect its value, with colorless diamonds (graded D-F) being the most valuable. As the diamond's colour grade moves down the scale, the presence of yellow or brown hues becomes more apparent, resulting in a decrease in value. However, fancy coloured diamonds, such as pink, blue, or yellow, are an exception to this rule and can be more valuable than colourless diamonds, depending on their intensity and rarity.


The cut of a diamond refers to its proportions, symmetry, and polish, all of which determine how well the diamond reflects light and sparkles. A well-cut diamond will have optimal proportions, allowing it to reflect the maximum amount of light and appear more brilliant and fiery. A poorly cut diamond, on the other hand, may appear dull and lifeless, significantly decreasing its value. As such, the cut is one of the most critical factors in determining a diamond's value and overall beauty.


Diamond clarity refers to the presence or absence of internal or external flaws, also known as inclusions or blemishes, respectively. Flaws can affect a diamond's appearance and may impact its durability, making clarity an essential factor in determining a diamond's value. Diamonds with fewer or no visible inclusions are considered more valuable and desirable, as they allow for more light to pass through the diamond, resulting in increased brilliance and sparkle.


The carat weight of a diamond is a measurement of its size, with one carat equivalent to 0.2 grams. While carat weight does impact a diamond's value, it is not the only factor to consider. A larger diamond may not necessarily be more valuable than a smaller one of higher quality, such as one with better cut, clarity, or color. Nonetheless, carat weight remains a crucial factor in determining a diamond's size and overall appearance.

Carat Weight

Use the sliders to view different carat weights.

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